TraNexus
Next-Gen Travel and Social Platform On the Blockchain
TraNexus is a next-gen travel platform utilizing the blockchain to build a peer to peer travel experience.
Utilizing the blockchain to create a social platform for users to connect with each other and travel to places far and near.
TraNexus is a worldwide reaching travel and social platform utlizing the blockchain to back core of the platform. This unique technology gave way to the concept of building a travel app that was both self-governening and sustainable. The team was fairly small but we were located across the globe which gave us the unique opprotunity to scale quickly and smartly. Working closely with the Creative Director, Tony C. to build the brand from the ground up.
The travel industry has lots of unnecessary middle men that bloat the cost and don’t focus on the customer first.
The current travel model is bloated and unnecessary. The customer isn’t the center of focus.The current travel model is filled with unneccessary spending that creates a horrible experience for the general public’s travel experience. An old industry that relies on old technology that creates a logistic nightmare for no reason, especially with self-sustaining technologies that already exist today… such as the blockchain.
Replace the middle-man with the blockchain.
Remove the bloat and create scalability to increase the ROI utilizing the blockchain to back the platform.Sure, blockchain gets a lot of bad news but there is no mistaking the power of the technology if used correctly. The great part of using the blockchain for this business model is that just by using the technology, it creates multiple products just due to its strengths. Some of the solutions were the website, the blockchain backed app, the TRX digital token, social media, event marketing, and a new brand.
Fully-responsive
WebsiteBlockchain-backed
App + platformTNX
Digital TokenNew
Brand + Marketing
The solution was easy – its right in front of us and the product has growth baked in.
Rapid growth utilizing multiple different channels to create a high-growth digital pipeline with scability and with an experienced small-nimble teamThe beautiful part of the TraNexus marketing plan was to bring people together. Our goal was to reach people across the globe and connect them together by looking at similar travel patterns and interests.
The marketing communications concentrated on the connection of others and sharing their experience through the blockchain. We utilized the FOMO theory and created interest through our campaigns and word of mouth. The overall success was thanked to our digital-presence that was easily scalable.
