Survey Junkie
Top-rated Consumer Marketing Platform
The B2C arm providing consumer analytics for the DISQO parent brand.
Using proprietary technology that provides cross-platform data on consumers to enterprise partners.
DISQO is a tech company headquartered in Glendale, CA. An audience insights platform where members, real people, have trust in sharing information that improves human experience. Our business clients fuel their growth by building trusted insights on our platform. We have the largest 100% first-party consumer panel in the U.S.; clients connect opinions and behaviors across all digital touchpoints, mobile and desktop. Survey Junkie is the consumer facing platform that connects an audience to a host of B2B partners.
The consumer analytics industry is filled with bad data and focuses on mass-produced responses
The current marketing industry severly lacks transparency and fails to provide an experience that attracts high-quality respondents.The current model welcomes bots in masse. Why? Because wherever there are larges sums of rewards, there are always large amounts of criminals waiting to reap those benefits. And sadly, the consumer analytics market is nothing different than other industries… riddled with bots, fraudsters and other poor quality respondents.
Position ourselves as the trustworthy source for providing behavior and additunal data
Transparency and a high quality experience was the spotlightWe wanted to create transparency and an experience that focused on the customer and not the data providers because our audience is who matters. Not only strengthening our bonds with our current members but also concentrating on rapid growth at scale.
Already Survey Junkie was a contender in the space but we wanted to scale the already working model and app to mass, we were that confident in our technology and differentiators.
Data backed marketing approach with transparency at the core
A new responsive website, brand positioning, and real transparency – now a true competitor in the space.Survey Junkie was a data platform that no one really knew much about. But now with the brand new website and marketing material – transparency has become the core messaging. The goal was to bring down the curtains so our audience can see everything.
The results were shown in our retention rate from our consistent “ABL” approach on our blog and social media channels. We launched an entirely knew website that introduced two new products and introduced the parent company to create the ultimate audience transparency. We also completely outlined the entire business model for our customer to see we have nothing to hide. Not only was the business model a success but the new visuals led to growth across all channels.
